A graphite electric vehicle on a sweeping coastal road

GLOBAL PERSPECTIVE. LOCAL EXECUTION.

Your way into Korea.
From entry to impact.

We turn market entry into real sales. One partner for certification, distribution, digital retail and aftersales.

Discover RION

THE RION APPROACH

One market.
One connected partner.

Entering Korea takes more than an introduction. We bring the regulatory expertise, sales channels and aftersales capability to make it happen.

From the first approval to the next vehicle on the road.

WHAT WE DO

Everything it takes
to move forward.

From entry to ownership.
Connected at every step.

01MARKET ENTRY

Certification &
regulatory affairs

A clear path to market.

KMVSS vehicle and component certification, CSMS (UN R155), EDR (UN R160), manufacturer registration and subsidy applications. One team coordinates with five or more relevant authorities.

02RETAIL

Digital sales &
retail platforms

A nationwide route to your customer.

A connected journey from online test-drive bookings and consultation to purchase, reaching customers beyond individual dealers and local territories.

03DISTRIBUTION

Fleet & B2B
distribution

The right channels. From day one.

Rental companies, corporate fleets and mobility platforms help secure initial sales volume and establish a presence in the Korean market.

04OWNERSHIP

Battery &
aftersales

Confidence beyond the sale.

Battery diagnostics, test-report support and a nationwide service network provide the support your customers need after delivery.

EXPERIENCE THAT DELIVERS

Proven on the ground.

Hands-on experience across certification, retail and distribution.

8+

EV models certified

Korean certification directly delivered for Chinese-brand electric vehicles.

1st

EV retail platform

Korea’s first specialist EV test-drive and digital retail platform.

32%

Polestar Korea · Q1 2026

Contribution through its exclusive B2B/Fleet channel. 2025 revenue: 25%↑.

7bn

KRW in annual savings

KGM dealer network restructuring: around 50 fewer dealers, with increased sales.

Detail of a silver vehicle in a contemporary showroom

LET’S TALK

Your next chapter
starts in Korea.

Exploring the Korean market?
Let’s make the next move together.

Get in touch